Shuffle x Sunderland AFC | Official Sleeve Partner

🔴⚪️ Ha'way The Lads

We are thrilled to announce our official partnership with Sunderland AFC!

What is the Shuffle x Sunderland partnership? 🤝

Shuffle became Sunderland AFC's Official Sleeve Partner in September 2026, just ahead of the 2026-27 season. Beyond the shirt, this partnership also means collaboration on exclusive Shuffle-Sunderland content, fan experiences and digital activations for Sunderland supporters worldwide.

This partnership is built on a shared mindset: two ambitious brands determined to challenge at the highest level and compete globally.

What This Means For You 🫵

• Exclusive promotions tied to Sunderland's season

• Premium boosted odds on matchdays

• VIP fan experiences and special rewards

How do I bet on Sunderland with Shuffle? 🎯

Open the Premier League market, find the Sunderland fixture and pick your market. Boosted odds appear on the fixture page while the promotion is running. Stakes and payouts are in the crypto or fiat currency of your wallet.

Back the Club ⚽

A new era has arrived. Bet on Sunderland's journey this season with exclusive Shuffle promotions available throughout the campaign.